About Us

From the origins of the logo golf ball business to the business today

In 1958, Walter Walters began pursuing his dream of seeing corporate logos on golf balls. He knew that a partnership with Titleist was a requisite to make his dream a reality. Thus, the first step was to get a green grass account, so he purchased Wesburn Golf & Country Club from the Dodge family. Next, he had to convince Titleist to imprint more than merely names in a standard font; he understood that companies like to see their colorful logos on golf balls. After being turned down three times by Titleist, his persistence finally paid off, and he had a meeting with Wally Uihlein, president of the company. After the two Wallys met, the rest was history.

For Walt’s daughter, Shelley, being the child of a tough, entrepreneurial innovator was not always easy. When she asked for a raise, she was turned down to the tune of “show me you can sell more golf balls, and I will pay you more money.” Finally, in 1992, with her father’s blessing, Shelley launched Tee Time. She was also given guidance and direction by the late Jim Fallon, a Titleist executive. Under the tutelage of Fallon and her father, Tee Time flourished and has grown to be a key player in the golf industry today.

The love Shelley has for the logo golf ball business is part of her deep passion and a unique history that dates to the beginning of the industry. Walters, considered a visionary key figure and “Grandfather of the logo golf ball industry,” knew he had a winning formula with Titleist. Today, his daughter and many others owe their thanks to him for making a dream become a reality.

Walter Walters, logo golf ball visionary, poses with his daughter, Shelley Walters, president of Wesburn Golf & Country Club and Tee Time, in the lobby of the Mansion on the Turtle Creek, Dallas, Texas.